All the big social media platforms are continually changing and updating their platforms and interfaces to keep things fresh and ahead of the game and you should be doing exactly the same with your website and marketing.
There’s still quite a lot of 2018 left so if you don’t want to get left behind, jump onto these marketing trends.
Videos; all the videos
Videos catch the eye, they move, they’re usually bright and noisy and they suit our ever-decreasing attention spans. Engagement through videos never fails to work and you should just look at the numbers…
- more than a billion hours of YouTube is watched every day;
- people watch more than 8 billion videos on Facebook each day, and
- 82% of Twitter users watch video content on the site.
You can do 360-degree vids, live streams, cryptic and obvious little films; whatever you want. One thing is essential though – make sure you’re mobile-optimised as 90% of Twitter and 60% of YouTube viewings is on mobile devices.
Social media influencers are gaining more power
We all know how well influencer marketing works, in fact, it’s now an influencer’s market and so you’ll have to compete hard to work with the best in 2018.
Look to develop long-term relationships with social media influencers, but don’t worry too much if the relationship comes to a sudden halt. The trick is, keep it organic and natural as people can spot forced and unnatural relationships, and also be ready to let people go…
The EU is watching you
The European Union actually has other things to do than to spend 2018 dealing with the huge spill of marbles that is the UK. In fact, it’s tightening up its regulations around data collection. On May 25, the General Data Protection Regulation (GDPR) comes into force to give EU citizens more control over their data and how it’s used by companies. Companies will have to obtain explicit consent from people, as well as explain how the data will be stored and used.
You don’t have to be in the EU for this to apply, either. If you’re planning to collect data from an EU citizen, you’ll have to comply with the new directives or face fines of up to 4% of your annual turnover or the equivalent of US$23 million.
The year of the chatbot
While chatbots have been with us for years, their AI has improved and more brands are developing chatbots both for customer support and for marketing.
Almost two-thirds of chatbot interactions are for customer service right now, but they’re about to branch out and start selling! By 2020, we can expect around 85% of customer service interactions to be via chatbot; the Millennials are particularly fond of them, it seems.