Building trust on your online store
Who do Your Customers Trust?
When shoppers visit a commercial website, they need to have enough trust in it to make a purchase. There are so many websites out there that it’s hard to know which ones are fraudulent and which ones are safe.
Many surveys and studies have found that it’s the trust seals that foster the greatest sense of security in potential customers, with almost half of e-shoppers saying they’re happy to buy from websites bearing these insignias. The presence of a trust seal is actually more important to shoppers than the knowledge that friends and family have successfully used the site.
What are trust seals?
Trust seals tell visitors that the website they’re on is legitimate – data from the website is collected by the trust seal company to confirm this and some companies offer insurance to customers that refunds them if the site does turn out to be fraudulent after all.
The most trusted seal of all
The Baymard Institute (a web research group) did a survey to discover which trust seal shoppers felt safest with and it seems that the Norton Secured seal, powered by Verisign is the world’s most trustworthy seal. Norton always makes people feel safer, especially from hackers, and Verisign has been around for a long time.
The Norton-Verisign seal can increase conversions
The fact that shoppers trust Verisign so much is great for businesses because they see more conversions as a direct result of the seal. It’s true that the Norton Secured Seal powered by Verisign is pricier than other brands, but it’s well worth the investment.
More than 90% of shoppers say they’re more likely to complete a purchase on sites bearing the Norton-Verisign seal and almost three-quarters recognise the seal more than its rivals. Many people also feel safe from viruses and hackers on these sites.
Any business owners unsure of the benefits of the Norton-Verisec seal can try it out for free for 30 days to see if the extra sales outweigh the expense – they usually do.