If you’re responsible for some or all of your online marketing then you’ll know that you need to be constantly looking at new trends, techniques and platforms, as well as watching what your competitors are up to! This can be all-consuming and can detract from the actual running of, you know, your business. Here’s four ways to streamline your digital marketing so that it’s effective and efficient.
Blog with authority and expertise
Unless you’ve been living under a rock for the last five years (in which case, congrats on maintaining your enterprise), you’ll know that blogging is a brilliant way to climb the Google rankings and get your SEO working for you. Sadly, however, many people think that bashing out a couple of so-so posts a day is better than releasing a couple of well-crafted and engaging posts a week. It’s not.
If you can send out blogposts with top-quality, authoritative and interesting content, you’ll be seen (by bots and people) as an industry expert and you’ll appear more often to people looking for your type of service. You can either take your time with your own posts or get a professional in, but you need to invest either time or money here if you want to get noticed.
We’ve all seen how websites need to be mobile-optimised to reach as many people as possible on as many platforms as possible. It’s not just web content, though – SMS is coming back! Most marketing text messages are actually opened by the recipients – more than 95% in some cases – so it’s an effective strategy and there’s even software to handle your contact lists and draft messages.
It’s all about the livestream – Facebook reported 100 million hours a day of video was watched in 2016. If you can livestream from a conference, or a product demo, or even something more personal like your commute and the people you meet along the way, you’ll be increasing engagement and building your brand.
The email has evolved from an inbox annoyance to a welcome message. Customers can specify the type of email they want, so they’re always pleased to see you, especially if they do regular business with you. Make your content helpful, informative, engaging and, most importantly, well spaced-out. A monthly, bi-monthly or weekly email, depending on your particular market, will work best. Don’t overdo it and make sure every message offers something – helpful information, a discount, a product launch…if you’d like to read it, so will your clients.