Using the internet to grow your brand offers so many advantages that newspaper, radio and TV advertising just didn’t have. This is why it’s vital to use them if you want to grow your brand online and make it a success, getting the most out of your efforts and investment.
Here are some ways to make the most out of your online campaigns:
Use clear calls-to-action
Join today! Buy it now! Book your room! You need to make it easy for customers to take the step you most want them to. The CTA tells the customer what their next step should be and it also moves them from the ad to your site. Your CTA should be relevant to your company and as targeted as possible; hence “book your room” rather than “read more”.
Use compelling messages
Your messaging must be succinct. You don’t have much time to grab your readers’ attention. Keep phrases short and encouraging – “Get 25% off now!”, “Try our turmeric moisturiser!”
Have dedicated landing pages
Your readers must land on pages that are relevant to the content they’re looking for. If someone’s looking for moisturiser for teenage skin from your brand, they must go to the teenage moisturiser landing page, not your homepage. Every extra click they have to make increases the likelihood of them bouncing.
Use your very best images
You have a few seconds to capture people, so make sure your adverts look as good as possible so that even a sideways glimpse is enough to arrest their attention. The images have to be relevant, though, even if your company fits steam condenser pipes into factories. Invest in some striking shots and make sure that the same shots, font and design are used across different platforms. Recognition is as important as first impact.