Choosing a digital marketing agency can feel like a minefield. There’s certainly plenty out there, but they’re definitely not all created equal. Agencies may spruik their proven track record, but they could be a nightmare to deal with. Conversely, you might find some great communicators out there who simply can’t deliver results.
So which agency is right for you? Here’s a few tips to help you make the right decision for your business.
Bigger Isn’t Always Better
If you’re being cold-called by some of the larger agencies out there, you’d have to ask yourself how good they really are at digital marketing. Shouldn’t their own marketing skills be generating plenty of business for them? On top of that, consider that many of these bigger agencies pay up to 40% commission to their sales staff. In the long run, those costs get added back into the price you pay for services.
Communication is the Key
If a digital agency isn’t able to communicate well with you, that’s a sure sign to run for the hills. With larger agencies you can find yourself being passed around from account managers to SEO experts, to website designers, when at the end of the day you just want to know what the strategy is, and how it’s performing.
If communication is poor, it can also be an indication that your work is being managed off-shore, which isn’t what you’re paying for. You want local professionals who can understand your unique business and market. You don’t need to know every minute detail of the work being done. But you should certainly still be informed and regularly updated on progress.
Ask for Evidence of Success
Digital marketing is very data-driven. If an agency is running a Google Ads campaign, they should have solid evidence of the campaign’s success. Google Analytics is another way to track the success of a digital marketing campaign. That being said, all digital agencies should be able to provide solid data on how they have performed for other clients.
Don’t be afraid to ask for evidence of their success stories, particularly in your local area and industry. You can even ask for a local reference so you can chat directly with one of their customers!
Look for Social Proof
When in doubt, consult the internet. Social proof is a huge factor in choosing anything, whether it’s purchasing socks or hiring a digital marketing agency. Social proof means looking for online reviews, social media interaction and testimonials from customers. A reputable agency should be proudly displaying a lot of positive social proof that their customers are pleased with their service.
Call the Experts
When it comes to digital marketing to help improve your online presence and generate more leads, you need an agency who are proven, reliable, and willing to work closely with you. For digital marketing that can really take your business to the next level, contact us at Viva Digital today, and find out how we can help.