Over the last three years mobile internet access has rocketed and in 2015 Google announced that mobile browsing had overtaken desktop browsing for the first time.
Given than over half of internet users will leave a site if it takes longer than three seconds to load and almost a third of mobile users will give up on a transaction if the site isn’t optimised, you need your website to render and display promptly if you want to retain customers and remain competitive.
Boost your traffic
Optimising your website for mobile brings in more visitors. A third of online searches are done on mobile devices worldwide now – they’re performed while watching TV, chatting with friends or commuting to work. Around half of local searches are done on mobile devices, so make sure you make that vital first impression.
Mobile users are often – well, mobile. They want to look up that amazing dress and order it while waiting for the bus. An unwieldy website with over-sized photos that obscure the details and “Buy now” button will send them straight to the competition. You need to catch them in the moment of impulse and escort them neatly to the checkout!
Mobile improves Google ranking
Since its Hummingbird update, Google has been rewarding mobile-optimised sites. If you’re still desktop-bound, you’re lagging behind in the search results. This makes for less traffic and a decrease in your brand awareness. Combined with frequent facelifts and rapid adoption of new tech, you’ll stay fresh and popular.
Optimising lowers your bounce rate
If your site isn’t optimised, the layout will look wrong on a small screen. It may also take ages to load and when it does load, the pages are too big, meaning lots of swiping and scrolling for the viewer. It can also make call to action buttons, phone numbers and content hard to find and use. This makes people bounce and they won’t wait until they get home to a desktop, they’ll find just someone else. Think about it – you’ve just lost a customer AND sent them to your rivals!
Looking to get up-to-date and optimise your website? Call 1800 99 39 69 or email us today for a no obligation appraisal of your existing website.