Your website could be the most amazing website on the whole of the internet, but if you don’t have the appropriate hosting services, you may as well have no website at all! Why, I hear you ask? Your hosting facility is the key factor that allows you to advertise everything you have to offer, interact with your customers and to fulfil your orders. This is down to the fact that a high quality website hosting service provides the foundation, speed and security that your business needs to offer to your consumers. Often overlooked, quality website hosting is one of the key elements of every successful website, increasing your sales and improving your SEO.
The effects of poor hosting services
Poor hosting services can have a detrimental effect on your business, causing loss of revenue and suffering negative consequences. A poor hosting provider may effect serious downtime for your website, which may result in loss of customers and sales. Site downtime can also result in loss of your company’s SEO rankings, and this coupled with potential slow loading times, can lead to an SEO disaster. If you opt for a cheaper, disreputable hosting company, you have no guarantees that your website security will not be breached.
How to choose the best hosting provider
If quality is of great importance to your business, choosing a reputable hosting provider doesn’t have to be difficult.
- Explore your options – If you have large volumes of traffic, or a large site, you will require a different option for hosting than a smaller business. Discussions should be taken with your provider to include Managed Web Hosting, Dedicated Servers, Virtual Private and Shared Services
- Quality premium customer care service – Your website requires a 24/7 provision to meet yours customer’s needs, so ensure that your hosting service provides this all round, full time provision to keep your site running
- Don’t be misled by cost – the old adage, you get what you pay for is true; investment in your company is necessary up-front, but you will acquire the benefits in the long run, making it well worth the initial investment
Choosing the correct, high quality, website hosting service is the foundation to any successful web based business. It’s crucial that you take the time to evaluate different providers to ensure you source the best one for your company’s needs, in order for your online presence to succeed.
Our own crafted hosting service is extremely flexible and reliable, with a chose of one of our servers in Sydney, London or Singapore. We also offer CloudFlare content distribution as standard, ensuring your website loads quickly anywhere in the world. We also take daily back ups for additional peace of mind.