Top Five Reasons People Bounce
Your bounce rate is the percentage rate of visitors who load your website page, yet leave without viewing any other page on your site. Google analytics provide a percentage rating where an average bounce rate of 65% confirms that 65% of the visitors to your website only view the page they landed on, whether this is an internal page or your home page.
Website design and usability
Presentation is significant. If your website has design flaws, jumping flash animations or your web design is cluttered, you can expect a high bounce rate. To ensure that your visitors will stick you must aim to provide a pleasing design, good content and an easy to use interface.
Your website needs to have good, interesting content, with a proper flow of information and a naturalness of writing. The last thing you want is your visitor reading your first page and wondering if all your pages are the same, unappealing, poorly written and uninteresting. This is the time they will bounce. Use your website content wisely, to engage your viewers, invite them into your website and to keep them entertained.
A wide range of factors are encompassed under his title. A viewer does not want to visit a page that shows a PHP code rather than the correct listing. Any annoying settings that detract from your website displaying accurately will certainly add to your bounce rate statistics.
To allow your visitors to easily move around your website, they need an intuitive, clear navigation structure. These navigation problems are one of the major factors that contribute to a bounce rate.
Incorrect use of keywords
The majority of search marketing leads customers through key avenues to a website, and a large amount of their traffic is based on using keywords. SEO ensures that by choosing the incorrect keywords and non-relevant keywords for your website, all you will receive are visitors who are searching for something entirely different to what your website offers. A certain bounce.