Just a decade ago, you probably didn’t even know what content marketing was. Now, you’re probably one of the many companies that uses 12 different ways of reaching your online audience.
You always need to be looking for the next new thing, as well as weeding out the tactics that aren’t working so well anymore. You also need to be on the lookout for the slightly leftfield tricks to pique the interest of that notoriously fickle beast – the online consumer.
To this very end, here’s five quirky ways you can get you and your brand out there.
Everyone loves to read a comic, right? So, why not create a brand character and share his or her story every week? You can make this a cartoon, or it could be an animation or even a longform story; whatever format you choose, make sure each episode is a cliffhanger so that people want to tune in at the same time next week!
Do a slideshare
This doesn’t have to be boring; it doesn’t even have to be directly related to your products or service. It could be photos of the bike hike that the sportier staff members took last week. It’s up to you, just keep it high-quality and engaging.
Write a longform article
You have your tweets, your snappy FB posts and your medium-length emails and they work great. What Google really loves, however, is longform articles – 2,000 words or so. Throw in a big read every so often and the search engines will devour it.
Compile tip sheets
If your customer service peeps are answering the same questions every day, then why not kill two birds with one stone by writing a user-friendly tip sheet? It’ll save your ears and get some content out there that may lead to some conversions.
Go retro with a printed newsletter
We all know that targeted emails are king right now, but there’s something comforting and almost luxurious about an exclusive snail-mailed newsletter. You know – on paper! Remember when you’d get exclusive online discounts? How about exclusive content and offers that are available to paper subscribers? It’s like going back in time…