It’s obvious now that mobile usage and smartphones aren’t a passing fad; they represent a huge shift in the way we access information, communicate and organise our lives. They’re not going anywhere and the tech behind them is growing, changing and improving at an ever-faster rate.
Business owners and companies need to, if they haven’t already, get on board the mobile bandwagon to leverage its unique and incredibly pervasive nature in order to promote their enterprises.
Here are three mobile marketing trends that businesses large and small simply can’t afford to ignore.
People already love mobile videos – you can catch up on shows, watch funny clips and infotainment without being shackled to a big TV or laptop screen. What’s changing, however, is that more people want a video that renders fully when the screen is in vertical or portrait orientation. Most of us hold the phone in portrait, and it seems that more vids are watched all the way through when the device is nestled in the palm this way.
Practical, all-singing, all-dancing apps
Apps used to be a big novelty and everyone had loads of them, just because. This novelty has gone, though, and people don’t download apps for the sake of it, they get them because they expect them to work seamlessly and efficiently. There’s only so much each app can do before it comes up against data limits, memory capacity, wi-fi blackspots and so on, so each app needs to multitask. There’s no more of the one app for weather, one for GPS, one for restaurant reviews…all this should be combined in one, saving memory space and data. And thumbs…
Push notifications getting pushier
Marketing people are already making use of push, and around 85% of Millennials rely on it. More importantly, they act on it!
When your average tapas-loving Millennial is visiting a new city, their phone’s location services will register where they are and their dinner deal app will check out a few places within 200 metres that offer a two-for-one tapas deal. Job done!
Smaller, off the beaten track restaurants will love this facility and the app maker will love the kick-back. And… the Millennial will love the tapas.
Hop on board, you know it makes sense…