The Time is Right for Slow Marketing
We are a hurried, overwhelmed, irritable and often anxious race and although speed is beneficial in some cases, were all just moving along far too fast, and sometimes making critical errors and choices along the way. In market circles, this brings about cynicism, which is something that we don’t need in our environment that consists of increasingly empowered customers, battered trust and countless regulatory inspections.
We Twitter, we Blog, we friend and unfriend, we email and network amongst an enormous growing company of unfamiliar scenarios. This social media rush places an importance for us all to respond immediately as if it actually does matter. We’re all forming bad habits yet at the same time, breaking new ground. Is it important to respond to everything? Before you dive in, take a step back, as sometimes not participating is the best practice.
This philosophy was first branded in Canada, and is the exact opposite of the hard sell, demanding tactics that we often see used in situations with businesses hoping to finalise that next big sale. What does slow marketing mean for brands? Initially we need to recognise that customers are often inundated and overwhelmed by frequent, poor advertising. In the rush to generate as many leads as possible and to finalise as many sales as possible, a business can often be overpowered when it comes to endurance and long life.
Your slow marketing campaign
Questions to ask yourself before you launch into your next marketing campaign:
- If I go this route will my business still be able to provide the best service possible to my customers?
- Am I offering real value for money and do my customers really need what I am offering?
- Am I prepared and ready for a potential growth in sales? Do I have the required systems already in place to cope with demand?
- Have I really taken the time to build meaningful relationships with my consumers?
- A slow marketer is not in business to get rich quick or to achieve short term goals. Do you realise that lasting success won’t just happen over-night?
While slow marketing isn’t for all brands, understanding how your campaign reiterates to in-undated customers is certainly something to consider. The time is right for slow marketing.