Why don’t I get any enquiries through my website?
It’s something that most new clients ask us – I have a website, but why don’t I get any enquiries? Let’s take a look at some of the reasons why your website is not working for you…
Your content doesn’t address visitors’ needs or concerns
You’re offering customers the chance to improve their situation, but they need to think about where they are now and where they want to be. Then you explain how you can help them to move forward. Review your content and see if you mention visitor concerns. What are they looking for? What can you offer them and how? Are you getting this message across clearly enough?
Once you’ve identified these factors, try to make your content and site stand out from your competitors’ sites.
You’re not explicit enough about what you offer
If you’re not clear and direct enough about what you offer, you might lose conversions. Do enough people know the difference between a copywriter and a copy editor? You’d be surprised. Make sure that you tell visitors what you do and what you can do for them as soon as you can. Don’t just say that you write really well, explain how you can improve their business by writing engaging website copy that is more succinct than your competitors. You can improve their bounce rate, for example.
Work out what your potential customers want and explain to them how they can get it from you.
If you don’t value your product enough, will anyone else?
Very few businesses know about the emotional triggers that make someone hit “buy”. Watch some old-style infomercials that reel the punters in and you’ll see how they appeal to the feelings of the customers.
Identify the issues that potential customers are facing and “speak” to them. Your perfect-fit customers will stay on the page longer, which is when you need your autoresponder feature. Give visitors access to articles, blog posts, infographics and videos to keep people thinking.
You don’t seem reliable or believable
No matter what your industry or business is, you need to use trust indicators to make your visitors feel “safe” with you. Video testimonials are useful, as people can see and hear the feelings inherent in the video.
Next up are written testimonials, with the headshot of the satisfied customer and the option to contact them. Hardly anyone will take up this offer, but the fact that it’s there makes all the difference.
Social media isn’t appropriate for all industries, but if it’s right for you, use it. Set up a Facebook page and keep it active. Encourage people to comment and maintain dialogue. Create networks that draw in people from outside your regular customer base.
You’re not making it easy for customers to create a relationship
You have your potential customer nicely engaged, so you need to bring them in properly. It’s at this point that you need to offer them something – a big discount, a bundle of products or some free advice or time.
No clear calls-to-action
It could be as simple as not having your phone number on every page or a difficult-to-use contact form. Your website should tell a story and gradually lead users to the end – which is when the get in touch with you.
For advice on how to increase the amount of enquiries you receive from your website, get in touch for a free consultation.