Followers are important to your brand, your ranking, your reach and to the success of your business as a whole. Every business could always do with more, but what if you feel you don’t have enough? What could be causing these low numbers and what can you do about them?
You’re not telling a story
People don’t want to hear how great you are and how amazing your product is – that’s akin to preaching or talking at your audience. Instead, you should draw them in with a story. Make sure your posts and comments and videos tell a story about you and your brand rather than just conveying a one-dimensional message. Come in at a different angle and get people engaged.
You need more videos
Videos are still working amazingly well, so make and use as many as you can. They don’t all have to be high production-value affairs – a quick live-feed from your workshop or your commute will do, as long as some of your works are a bit slicker. If you have crazy pets, they’ll bring in the crowds without fail.
You’re lacking a sense of adventure
This doesn’t mean you have to BASE-jump during one of your live-feeds, just try some new advertising routes so you reach more people. Gathering followers is partly a numbers game, so the more people you reach, the more will follow you. Try promoted posts on platforms like Pinterest and Facebook and you can also try out LinkedIn; it doesn’t have to cost a fortune, just give it a go and see what results you get.
You’re not persistent enough
You need to stay consistent and to add new content several times a week. Most experts recommend that you post three times a week at least. You can add short content and infographics daily, a blog post three times a week and a long-form article once a week or so.
You’re too slow to try out new features
If your favourite platforms release new features and functionalities and you usually look at them and think “I’ll have a go tomorrow…”, then you could be missing a trick. Try them out there and then, even if it looks ham-fisted, because this will increase engagement and show people that you’re fun, forward-looking and open-minded. Ask for comments and feedback – you’ll probably get some anyway, but if you’re ready to have a laugh at yourself, then you’ll garner a small army of followers.